THE WELLNESS CMO x IN RESIDENCY PROGRAM.
A New Way to Elevate Your Guest Experience.
Transform your property into a wellness destination that drives revenue, builds brand loyalty, and creates unforgettable experiences.
Our In Residency program places a seasoned CMO + certified wellness expert at your hotel for 2-4 weeks, working alongside your team to design, implement and optimize custom wellness programming that sets you apart from the competition.
Strategy + Implementation in Real Time.
Week 1-2: Assessment + Strategy
Guest journey mapping & experience audits
Team workshops & wellness culture alignment
Custom programming design (that goes beyond yoga and meditation)
Marketing strategy development & content creation
Week 2-4: Launch + Optimization
Program launch with local top-tier wellness facilitators
Holistic press & marketing opportunities from wellness programming initiatives
Manage UCG & social collaborations with wellness facilitators/ influencers
Performance metrics setup and ROI tracking
Ongoing: Growth + Partnership
Quarterly program reviews & updates
Seasonal programming recommendations
Strategic partnerships with wellness experts & aligned brand partners
Continued marketing & social media support
About Elle Molchan, Your Wellness CMO.
Elle is a purpose-driven C-suite leader with 15+ years building bold brands, driving revenue growth & leading global expansion across consumer wellness, fashion, beauty, and hospitality. Dedicated to being an agent of change, Elle leverages her background in creative direction, brand marketing, strategic partnerships, business development, event production & programming with her extensive personal expertise, network, and passion for the luxury wellness sector.
Elle is recognized by her peers as a vital link between the wellness industry and her global brand partners, seamlessly integrating tailored wellness activations and experiences that are unique, innovative and memorable for her clients.
Why Hotels Choose In Residency.
Immediate implementation
Enhanced guest satisfaction
Increased guest loyalty & retention
Boosted overall well-being of guests
Guests extend their stay
Improved brand perception
Anchored in community as leader in wellness
